New Kid on the block Asher Roth is a name that hasn´t made it to the far stretches of the globe just yet. But since I´m writing about him now maybe his influence is beginning to stretch further through the Hip-Hop cosmos.
Asher Roth is a white rapper from the suburbs of Morrisville a small town close to Philadelphia. Often compared to Eminem Roths differences are more polarising than his similarities to the American rapper and Hip Hop Moguel. Roth has a refreshing approach to Hip Hop. He is happy to be himself and hasn´t addopted stereo typical Hip Hop posturing. Instead Roth appears as he is. A white middle class college student from white suburbia.
Asher has stated that:
"I was always from the outside looking in," says Roth. "Hip-hop has always been very influential in the ‘burbs, [but] it’s just a matter of where we could relate to it. You find a lot of kids that are really confused. You look at them and they’re dressed out of character. They don’t look right. I figured out, I don’t have to dress this way, but I can still love hip-hop."
Upon graduation, Roth entered West Chester University and became an Elementary Education major, while continuing to record verses over other peoples’ beats. During sophomore year, Roth posted some of his verses on his MySpace page and sent a Friend Request to Scooter Braun, an Atlanta-based promoter and former VP of Marketing for Jermaine Dupri's So So Def. One week after speaking to Braun, Roth flew down to Atlanta and was immediately signed by Braun, who subsequently became his manager.
Asher Roth cites Jay-Z and Eminem among his influences in hip hop, mostly by Jay-Z's "Hard Knock Life".
Roth's lyrics characteristically center around what have been called "middle-class minutiae, some also consider them to be a joke."Roth's song "I Love College" is about partying with alcohol and marijuana, but includes fatuous lyrics such as "I can get pizza a dollar a slice"that have been identified as "far from threatening".
Although undeniably refreshing in approach. I think Asher Roths rap style is very basic and centered around a catchy hook rather than linguistic acrobatics like Eminem. He is definitely listenable but as far as being lyrical ear candy I think he has a lot to be desired. In short is he the new Eminem?......MMmmmmmmmmmmmm Nah!
Check out Asher Roths video for "I Love College"
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